Below are the tips to help you start with search engine optimization. Please keep it in mind that SEO is a on-going task. You should keep analysing the performance of your website and update your contents accordingly. Fresh content is always the favour of search engine.
1. keywords
- meta tag "keywords" is not important to google search engine any more
- however, it is still ranked as #1how search engine measures your page
- carefully choose your keywords based on the content of your page
- monitor the keywords performance of your site in google analytics closely and focus on search phases
- build quality links using your keywords
- build links to your site and within your site using your keywords
- should be placed within <head> tag
- will usually appear in the first line of the results
- create unique title tag for each page
- should be placed within <head> tag
- create unique description tag for each page
- try to use relevant words in the url. Example: seo.html is better than
page1.html - use simple directory structure. Example: ../doc/seo.pdf is better than
../doc/google/au/en/seo/2012/07/18/v1/seo.pdf - specify your canonical
- prepare one sitemap for users
- prepare one XML sitemap for search engines. If you are not sure how, use some online sitemap generator tools.
- allow visitors to navigate to home page or other pages on a 404 page
- provide customer support information on a 404 page
- write easy-to-read text
- write unique content
- use paragraphs, heading properly
- always specify a descriptive text of "alt" attribute
- broadcast your sites on social media sites such as Facebook, Twitter, etc
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